Meta Ads consultant
Meta Ads campaigns that find new customers, not just likes.
On Facebook and Instagram your customers aren’t looking for you: you have to win them over while they scroll. I run your Meta campaigns to reach new people and turn them into sales and leads, measuring what really matters.
Free, no strings attached, on a call or by email. You talk to me, not a salesperson.
What Meta Ads management includes
Strategy and budget
How much to invest, toward which goal and how to split the budget between new audiences and remarketing.
Audiences and structure
Who to reach and how to organize campaigns so the algorithm learns fast.
Creative direction
I tell you which formats and messages you need and we measure what works. Your team produces the graphics and videos.
Continuous testing
I test new messages, formats and audiences methodically, not at random.
Accurate tracking
I connect your website and Meta so sales and leads come through even when the browser blocks them.
Clear reports
A few numbers, explained, with what I’ll do next.
Campaigns
The right campaigns for every goal
- Prospecting
- Introduce your brand to people similar to your best customers.
- Product catalog
- Your products shown automatically to the people most likely to buy them.
- Lead ads
- Contact forms people fill out without leaving Facebook or Instagram.
- Video, Reels and Stories
- Short vertical formats, where much of today’s social time is spent.
- Remarketing
- Brings back people who visited your site or added a product to their cart.
A good fit if…
- you invest at least €5,000 a month in online advertising, or want to get there
- you run an e-commerce store or sell services where every lead is valuable
- you already have someone for your website and creative
- you want a steady partner for at least a year
Probably not a fit if…
- you just want to try Meta Ads for a month
- you also need someone to create graphics and videos or post on your social channels
- you expect guaranteed results within a few weeks
From experience
The mistakes I find most often in Meta Ads accounts
Sales only half tracked
If Meta only gets data from the browser (the so-called Pixel), part of your sales gets lost along the way. Without a direct connection from your website, the algorithm learns from incomplete data and optimizes worse.
Audiences that are too narrow
Narrowing interests and age too much leaves the algorithm no room to find buyers. A broad audience with good creative often performs better.
Too many ad sets
Budget split into many small pieces: none of them gathers enough data to exit the learning phase.
Tired creative
The same ads for months: people stop noticing them and costs go up. You need regular refreshes and testing.
The wrong objective
If you ask Meta for clicks or engagement, it brings you people who click, not people who buy. The campaign objective must be the result you want.
Want to know which of these mistakes are in your Meta account?
I run a full review of your Meta campaigns and walk you through the priorities on a call. If we then work together, the cost is deducted from the setup.
How I work
See the full method →- Phase 1 · 1–2 weeks
Getting to know each other
Call, account analysis, tailored plan.
- Phase 2 · 2–4 weeks
Laying the groundwork
Budget, tracking, feed, campaigns ready to go.
- Phase 3 · every month
Growing together
Optimization, check-in calls, reports.
Meta Ads questions
Do you also make the graphics and videos?
No. I tell you which formats, messages and variations you need and give you clear feedback on what works. Your team, or whoever already works with you, produces the creative: that way everyone does what they do best.
How much should I invest in Meta Ads?
It depends on your industry and goals. I usually work with ad budgets from €5,000 a month and up, possibly spread across several channels.
Meta Ads or Google Ads?
Google captures people who are already searching; Meta introduces your brand to people who don’t know you yet. You almost always need both, with different weights: we decide that in the plan.
Does it work for B2B too?
Yes, especially with lead ads and remarketing, if the product can be explained in a few seconds. For some B2B industries LinkedIn works better: I’ll tell you after the analysis.
How long until I see results?
First signals come within a few weeks; finding audiences and creative that perform usually takes 2–3 months of testing.
Let’s look at your Meta account together.
Tell me where you’re starting from and we’ll figure out together whether and how I can help. On a call or by email, free and with no strings attached.
Let’s talk