Skip to content
NextAdThe Next that lasts.

How I work

A clear method, from the first call to month-over-month growth.

No surprises: you always know what I’m doing, why and how you pay. The process has three phases, each with a clear goal.

Phase 1 · 1–2 weeks

Getting to know each other

Before proposing anything, I need to understand your business and your numbers.

What I need from you

  • Access to your accounts: Google Ads, Meta, Google Analytics 4, Merchant Center if you run an e-commerce store
  • A point of contact in your company
  • Contact details for whoever runs your website and creative
  • Goals and margins, even rough ones
  1. 01

    We get in touch

    First I ask you a few questions so I come prepared. Then a 30-minute call or a few emails, whichever you prefer: you tell me what you sell, to whom and where you want to go.

  2. 02

    I look at your numbers

    I analyze your campaign history, website, tracking and results in Google Analytics 4. I see what works, what wastes budget and where there’s room to grow.

    For more complex accounts this analysis becomes a paid audit , starting from €500. If we then start working together, the cost is deducted from the setup.

  3. 03

    Your tailored plan

    I present a strategy covering:

    • channels and goals
    • budget and split across channels
    • how often we launch new campaigns and tests
    • number of calls per month
    • reports and analyses, and how often
Phase 2 · 2–4 weeks

Laying the groundwork

Everything needed for campaigns to launch properly, tracked correctly from day one.

One-time setup, starting from €500.

  1. 04

    The year’s budget

    We agree on an annual budget forecast, split by channel and by month.

  2. 05

    Tracking in place

    I check that sales and leads are tracked correctly, and fix them with your web team if needed.

  3. 06

    Product feed

    For e-commerce stores I review and improve the catalog that feeds your shopping campaigns.

  4. 07

    Campaigns ready

    I build the new structure or optimize the campaigns you already have.

  5. 08

    Your reporting template

    Together we define what you’ll see each time and how to read it.

  6. 09

    Launch

    Go live: campaigns go online and monitoring begins.

Phase 3 · every month

Growing together

Campaigns aren’t set up once and for all: they improve with work every week.

Flat monthly fee, annual contract.

  1. 10

    Check-in calls

    At the frequency set in the plan, usually once a week.

  2. 11

    Constant monitoring

    I keep an eye on the numbers every day, so problems don’t wait until month-end.

  3. 12

    Optimization when needed

    I step in when the data calls for it, not on a schedule.

  4. 13

    Reports and analysis

    At the agreed frequency, in plain words and with next steps. See the examples ↓

  5. 14

    Quarterly review

    Every three months we review the plan: what to keep, what to change, where to invest more.

The first step is free: two minutes of questions, then we talk on a call or by email.

Let’s talk

Reports and analysis

What you get: sample reports and analyses

Here are some examples of the reports and analyses I prepare. The numbers are examples.

Monthly report

Sample data

Spend, results and cost per result, comparison with the previous month, split by channel and next month’s actions.

Search term analysis

Sample data
SearchCostSalesAction
men's running shoes€82041Push
used running shoes€3100Exclude
shoe store jobs€950Exclude
trail shoes sale€2409Keep

Which searches spend without results, and what to exclude to stop wasting budget.

Product analysis

Sample data

Which products sell and which consume budget without selling, to decide where to push.

Day and hour analysis

Sample data

When your customers actually buy or contact you, so the budget is concentrated at those times.

Clear payments

Call and initial analysis

The call is always free. For more complex accounts the analysis becomes a paid audit, deducted from the setup if we work together.

Setup

One-time, starting from €500, at kickoff. The cost depends on how much needs fixing.

Management

Flat monthly fee starting from €800. Annual contract with a 3-month notice period to cancel. Paid in advance, including by automatic debit.

Questions about the method

Why an annual contract?

Advertising algorithms learn from data: it takes months to optimize properly. A year gives us time to test, measure and grow.

How many calls do we have?

We decide in the plan. Usually one call a week, plus quarterly reviews.

What if I want to stop?

The contract is annual, and you can cancel with 3 months’ notice. Accounts and data always stay yours.

Do you only work remotely?

Yes: calls, reports and documents are all online. I work in English and Italian.

Ready for phase 1?

Answer a few questions: if your project is a fit, pick a time to talk right away.

Let’s talk
Let’s talk