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NextAdThe Next that lasts.

Paid media consulting · E-commerce and lead generation

One point of contact for all your online advertising. Everything under control, on every channel.

I’m Marco: for 10 years I’ve been running campaigns on Google, Meta and other channels for e-commerce brands and companies looking for new customers, both B2C and B2B. Budget, campaigns and results in one place, with reports you can actually read and a flat fee. You run your business, I make every euro work harder.

Free, no strings attached, on a call or by email. You talk to me, not a salesperson. Fully remote, in English or Italian.

  • 10 yearsrunning ad campaigns
  • €500,000+in ad spend managed every year
  • E-commerce and lead genB2C/B2B
  • All channelsGoogle · Meta · Microsoft · retargeting · affiliate

Sound familiar?

Clients usually reach out at one of these moments.

  1. Your current agency isn’t convincing you: reports you don’t understand, flat results, nobody telling you what to do next.

  2. The person running your campaigns has left the company, or no longer has the time.

  3. You spend on ads every month, but you don’t really know what you’re getting back.

  4. You want to try new channels, like TikTok or LinkedIn, but don’t know where to start.

  5. You want to grow and invest more, but only where it makes sense.

Every month you wait, part of your budget goes to clicks that don’t sell. Book an audit I review your accounts and within 7 days tell you what works, what wastes budget and what to fix first. How the audit works →

Your customer’s journey

One strategy, four moments.

01Getting knownVideo, social, YouTube
02Finding new customersSocial, Search, affiliate
03Selling and getting leadsSearch, Shopping, Performance Max
04Bringing back those who already saw youRemarketing

Every stage has its channels. Budget moves to where it performs best.

Who I work with

Companies already advertising online that want it to pay off more.

E-commerce

You run an online store and want to sell more without driving up the cost of each order. I work on shopping campaigns, product feeds, seasonality and return on ad spend (the famous ROAS: how much revenue each euro of ads brings in).

Lead generation

You sell services and every new lead is worth a lot. I work on lead cost and quality, even when you have several business lines to grow at once.

Already have someone for your website and creative? Perfect: I focus on budget and campaigns.

Channels and goals

Your budget goes where your customers are.

There’s no single right channel for everyone. Together we decide where to invest based on what you sell, to whom and when.

Where they find you

  • Search on Google and Bing
  • Shopping and product campaigns
  • Social: Meta, TikTok, LinkedIn
  • Video and YouTube
  • Affiliate and partnerships
Learn more: Google Ads consultant →

What you get

Getting known
Getting known by people who don’t know you exist yet.
Finding new customers
Reaching new people who are likely to buy.
Selling and getting leads
Turning interest into sales and leads.
Winning back people about to buy
Bringing back site visitors who already saw you.

What I do

  • ✓Decide with you where to invest your budget and how much, channel by channel
  • ✓Build, manage and optimize your campaigns
  • ✓Make sure sales and leads are tracked correctly
  • ✓Send you reports that make sense, with clear next steps
  • ✓Check in regularly to review progress

What I don’t do

  • ✕Social media management and content calendars
  • ✕Graphics, videos and content
  • ✕SEO and website development
  • ✕Influencer marketing

I work well with whoever already handles those for you: website and creative stay with them, I focus on budget and campaigns.

How I work

Three phases, no surprises.

See the full method
  1. 1Phase 1 · 1–2 weeks
    Getting to know each otherCall, starting-point analysis, tailored plan.
  2. 2Phase 2 · 2–4 weeks
    Laying the groundworkAnnual budget, tracking, campaigns, reporting template.
  3. 3Phase 3 · every month
    Growing togetherOngoing optimization, check-in calls, reports.

Each phase sets up the next: first we understand, then we build, then we improve every month.

Why NextAd

You always talk to the person actually running your account.

One point of contact
I handle your campaigns myself, from analysis to reporting: you always talk to the person working on them every day.
One view across every channel
Google, social and other channels managed together, toward a single goal.
Reports that make sense
A few numbers, explained in plain words, with next steps.
Fixed, predictable cost
The fee doesn’t grow with your ad spend. The accounts always stay yours.

FAQ

Frequently asked questions

Answers to the questions I get most often before we start.

01How much do I need to spend on ads to work with you?

I usually work with companies investing at least €5,000 a month, possibly spread across several channels. Below that, the management cost weighs too much on the results.

02Why an annual contract?

Campaigns improve with time and data. A year gives us room to test, measure and grow results without rushing.

03Who owns the ad accounts?

You do, always. I work with manager access: if we ever stop, everything stays with you, data included.

04What do I need to get started?

A working website, someone handling graphics and content, and access to your accounts. I take care of the rest.

05Do you work with companies outside Italy?

Yes. I work fully remotely, in English and Italian.

Tell me where you want to go.

Two minutes of questions, then you choose whether we talk on a call or by email. You talk to me, not a salesperson.

Let’s talk
Let’s talk