Google Ads consultant
Google Ads campaigns that bring sales and leads, not just clicks.
Google is where your customers look for you once they already need something. I run your Search, Shopping, Performance Max and YouTube campaigns with one simple goal: spend the budget where it performs best, month after month.
Free, no strings attached, on a call or by email. You talk to me, not a salesperson.
What Google Ads management includes
Strategy and budget
How much to invest, in which campaigns and toward which goal.
Campaign setup
Keywords, ads, shopping campaigns and account structure.
Ongoing optimization
I cut what wastes budget and push what works.
Accurate tracking
I make sure sales and leads are tracked correctly, together with whoever runs your website.
Clear reports
A few numbers, explained, with what I’ll do next.
Check-in calls
As often as we agree in the plan.
Campaigns
The right campaigns for every goal
- Search
- You show up when someone searches for exactly what you offer.
- Shopping
- Your products, with photo and price, right in Google’s results.
- Performance Max
- One campaign that uses all of Google’s placements, guided by your data.
- YouTube and video
- Video and ads to get known by people who aren’t looking for you yet.
- Remarketing
- Brings back site visitors who left without buying.
A good fit if…
- you invest at least €5,000 a month in online advertising, or want to get there
- you run an e-commerce store or sell services where every lead is valuable
- you already have someone for your website and creative
- you want a steady partner for at least a year
Probably not a fit if…
- you just want to try Google Ads for a month
- you also need someone to build your website, create content or run your social media
- you expect guaranteed results within a few weeks
From experience
The mistakes I find most often in Google Ads accounts
Poorly tracked conversions
If Google counts a simple visit as a conversion, it thinks it’s working when it isn’t selling. It’s the first thing I check.
Irrelevant searches
Without regularly reviewing actual search terms, you pay for clicks from people looking for something else: jobs, tutorials, free stuff.
Budget spread across too many campaigns
Many campaigns with little budget each learn slowly. Better a few campaigns, well funded.
Automation left unattended
Performance Max and automated bidding work well with clean data and clear goals. Left alone, they spend where it’s easiest, not where it pays off.
Neglected product feed
For an e-commerce store, product titles and categories decide which searches you appear for. A well-kept feed is worth as much as a good campaign.
Want to know which of these mistakes are in your account?
I run a full review of your Google Ads account and walk you through the priorities on a call. If we then work together, the cost is deducted from the setup.
How I work
See the full method →- Phase 1 · 1–2 weeks
Getting to know each other
Call, account analysis, tailored plan.
- Phase 2 · 2–4 weeks
Laying the groundwork
Budget, tracking, feed, campaigns ready to go.
- Phase 3 · every month
Growing together
Optimization, check-in calls, reports.
Google Ads questions
How long until I see results?
First signals come within the first few weeks, but campaigns and algorithms usually need 2–3 months to stabilize. That’s why I work on annual contracts.
How much should I invest in Google Ads?
It depends on your industry and goals. I usually work with budgets from €5,000 a month and up, possibly spread across several channels.
Google Ads or Meta Ads?
Google captures people who are already searching; social media introduces your brand to people who don’t know you. You almost always need both, with different weights: that’s exactly what we decide in the plan.
Can you work on my existing account?
Yes. The account stays yours: you give me manager access and I start from what’s there, without losing its history.
I already have an agency: does it make sense to talk?
Yes, if you want an independent opinion. The analysis tells you what works and what doesn’t, then you decide.
Let’s look at your Google Ads account together.
Tell me where you’re starting from and we’ll figure out together whether and how I can help. On a call or by email, free and with no strings attached.
Let’s talk