Ad account audit
In 7 days you’ll know where your campaigns waste budget and what to fix first.
I analyze your ad accounts (Google Ads, Meta and other channels) and deliver a report with priorities, explained on a one-hour call. Then use it however you like: with me, with your agency or on your own.
- Prioritized report + walkthrough call
- Delivered within 7 days of account access
- Read-only access: I don’t change anything
- Deducted from the setup if we then work together
Indicative price: I confirm the final one after our call or emails, based on channels and account complexity. Paid upfront. Prices in other currencies are indicative: invoices are always issued in euros.
What I analyze
Six checks to see where your budget goes
Tracking and conversions
I verify that sales and leads are really being measured and that platforms optimize on the right data.
Account structure
Campaigns, ad groups and audiences: whether they’re organized to help algorithms learn or scatter your budget.
Budget and bidding
Where the spend goes, which bidding strategies you use and whether they fit your goals.
Searches and audiences
Searches that cost money without results, and audiences that perform better or worse.
Ads, creative and feed
Copy, formats and product catalog: what works, what’s tired and what’s missing.
Results by channel
I compare channels with each other and with Google Analytics 4 to see which one really contributes.
What you get
Not a list of problems: priorities, in order
Every point in the report has a reason, an action and an owner. In plain language, no jargon.
- Prioritized report
- What to fix now, what in the coming months and what to leave as is.
- One-hour call
- I walk you through the report, answer your questions and we decide together where to start.
- Action plan
- Actions one by one, useful whether they’re done by me, your agency or your team.
How it works
- 01 · 2 minutes
You fill out the form
Channels, approximate spend and what isn’t working for you. You choose: call or email.
- 02 · within 48 business hours
We get in touch
On a call or by email I gather the missing information and send you a quote.
- 03 · within 7 days
I analyze the accounts
Once the quote is accepted and paid, you give me read-only access and I start from your real data.
- 04 · within 3 days
I walk you through the report
A call after delivery: priorities, action plan and questions.
Want to know where your campaigns waste budget?
Two minutes of questions, then you choose whether we talk on a call or by email. You get the quote before paying anything.
Audit questions
Do I have to give you my account passwords?
No. Once the quote is accepted I send you step-by-step instructions to give me read-only access, which you can remove whenever you like.
I have an agency: will they find out?
Only if you tell them. Read-only access doesn’t change anything in your campaigns.
How much does it cost exactly?
It starts from €500 and depends on how many channels you have and how complex the accounts are. I send you the exact quote after we’ve talked, before any payment.
What if we then want to work together?
The cost of the audit is deducted from the setup. The analysis becomes the basis of your tailored plan.
Do you audit accounts with no active campaigns?
In that case there’s no history to analyze: we start from the plan. Let’s talk.