Frequently asked questions

For 10 years. I manage, or have managed, over €500,000 a year in ad spend across different industries, for e-commerce brands and lead-generation businesses, both B2C and B2B.

Mainly e-commerce and lead-generation businesses, both B2C and B2B, with an ad budget of at least €5,000 a month or the goal of getting there.

Google Ads, Meta Ads (Facebook and Instagram), Microsoft Ads, retargeting and affiliate platforms. I choose channels based on where your customers are, not the other way around.

I usually work with companies investing at least €5,000 a month, possibly spread across several channels. Below that, the management cost weighs too much on the results.

A working website, someone handling graphics and content, and access to your accounts. I take care of the rest.

Yes, if you want an independent opinion. With theaudit you find out what works and what doesn’t, then you decide.

A flat monthly fee, starting from €800 a month. The exact amount depends on channels, complexity and the work planned: I propose it after the first phase, once I know your numbers. The fee doesn’t grow with your ad spend.

Yes, a one-time setup starting from €500, depending on how much needs fixing: it covers tracking, campaigns and reporting before launch.

The 30-minute call is always free. For more complex accounts the analysis becomes a audit , starting from €500: if we then work together, the cost is deducted from the setup.

Campaigns improve with time and data. A year gives us room to test, measure and grow results without rushing.

The contract is annual, and you can cancel with 3 months’ notice. Accounts and data always stay yours.

First signals come within the first few weeks, but campaigns and algorithms usually need 2–3 months to stabilize.

No: results also depend on your product, pricing and website. I guarantee a method, properly measured numbers and transparency on what I do and why.

We decide in the plan. Usually one call a week, plus a review every three months.

A few numbers, explained in plain words, compared with the previous period and with next steps. See the examples on the How I work page.

No. I work with whoever already handles them and give them precise guidance on what the campaigns need.

You do, always. I work with manager access: if we ever stop, everything stays with you, data included.

Yes. I start from what’s there, without losing the history the platforms have already gathered.

No. You add me as a user from Google’s and Meta’s tools, with the permissions you choose, and you can remove my access at any time.

Yes. I work fully remotely, in English and Italian.